Background: Consumers are not always aware of how their purchase decisions may harm other humans and the environment. Green customer helping behaviours could aid in solving this problem. Aim: The study aims to develop a research model. advancing knowledge of the extent to which idealism (an ethical philosophy) may influence green attitudes and promote green customer helping behaviours... https://www.bekindtopets.com/flash-buy-Embroidered-Sequins-Printed-Georgette-super-offer/