India’s Apparel market is experiencing structural change driven by digital commerce, evolving consumer lifestyles, and demand for comfort-centric fashion. Within this transformation, emerging online brands are building niche identities through focused product strategies and value-based pricing. Blueficus represents one such brand operating in the contemporary casual and athleisure seg... https://judahmswcg.bmswiki.com/5947382/blueficus_and_the_evolution_of_affordable_athleisure_in_india