India’s fashion industry is deeply intertwined with culture, tradition, and celebration. While contemporary apparel categories continue to grow, ethnic wear remains a dominant force, driven by weddings, religious festivals, and ceremonial gatherings. As digital adoption accelerates across the country, specialized e-commerce platforms are reshaping how consumers access traditional attire. https://arthurdmtyf.blog-ezine.com/40574162/the-fashion-station-scaling-ethnic-fashion-through-india-s-e-commerce-growth